Join my e-list

Internet Marketing Research and Data

Interesting Facts, Formulas, and Data

If you need some general data to look at or use, here's some of what I've aggregated by dealing with hundreds of thousands of consumers online over the last 5 years. Remember, although this information may be the average for my clients, your data may vary enormously. It's very important that you begin tracking this information for yourself in order to determine the commitment and methodology you use for various marketing channels.

Got something else you'd like some data, facts, or figures on? Comment below and let me know and I'll look into it!

Response Rates:

Facebook: 3.5%

Twitter: 0.7%

E-Commerce Conversion Rates:

Facebook, PPC: 1.19%

Facebook, Organic: 1.15%

Twitter, organic: 0.89%

YouTube, organic: 0.43%

E-mail, with graphics: 3.76%

E-mail, text only: 3.18%

Abandoned Cart E-mail Follow up: 1.82%

First Visit Purchase: 66.92%

Second Visit Purchase: 15.59%

Third Visit Purchase: 6.21%

Fourth Visit Purchase: 3.18%

Fifth Visit or Later Purchase: 8.1%

Useful Formulas and Spreadsheets

Spreadsheet to Determine Max Bid Pay Per Click (PPC) based on Google Analytics Data:

Click Here to Download

Social Media Bytes Blog by Sam Mallikarjunan is licensed under a Creative Commons Attribution 3.0 United States License.